Rosie, Oprah & Killing Your Audience

How long does it take to kill your audience? If you’re Rosie O’Donnell, the answer to that question is less than six months. The most arrogant smartest woman in television, Oprah Winfrey, has finally pulled the plug on the horrendous “The Rosie Show.”  For those who were not aware (which would be 99.9% of the country) that Ms. Winfrey had her own cable network — the Oprah Winfrey Network (OWN) — and that the formerly pleasant celebrity, Rosie O’Donnell, had her own talk show on said network, the cancellation of the low-rated broadcast will come as a complete and utter shock. I’m so sorry to ruin your day with this bit of bad news.

I can’t say that I’m all that surprised at this turn of events. I was wrong, however, to think that “The Rosie Show,” which debuted on October 10, 2011, would not make it past the end of last year. I was off by three months. This putrid excuse for a show, hosted by a woman who gives credence to the wackadoodle theory that the 9/11 attacks were some sort of conspiracy perpetrated by our own government — specifically the Bush Administration — will end its mercifully short run on March 30. That is six months too long. 

In fact, when Ms. Winfrey, with much fanfare, announced that Rosie would have a new show on OWN, I wrote the following in my post, “Killing the Audience: Oprah Hires Rosie O’Donnell”:

That Ms. Winfrey has not only started her own cable network — named after herself — but has now chosen Rosie O’Donnell to come to her rescue, should tell you all you need to know about Oprah and her supposed wisdom.  Apparently the old adage is true:  some people have more money than brains.  I think before the year’s end, both Oprah and Rosie will find that out the hard way when they kill whatever audience remains for OWN!

While she will never admit it, it appears that Ms. Winfrey indeed does have more money than brains, although the money part has to be less, thanks to the abysmal ratings that “The Rosie Show” garnered. From a high of 500,000 when it bowed in October 2011, the show quickly began hemorrhaging views, ending with about 150,000 viewers, obviously poor souls with nothing better to do with their time than watch Rosie O’Donnell.

It is quite amusing to observe how Hollywood leftists — because of their hatred of middle America’s values and beliefs — are willing to produce movies and television shows that will most assuredly be financial disasters, all for the chance to thumb their noses at the heartland of this country.   Of course, those in Hollywood (or Chicago or New York) will never admit that they — and people like Rosie O’Donnell or Janeane Garofalo — are the problem when it comes to limiting or outright killing an audience. No, they will just reload and try to foist more garbage on the rubes in “flyover” country, even if the only audience for this dreck exists in the minds of Hollywood elites. Perhaps someone, somewhere in Hollywood, will learn the lessons from Rosie’s failed show. Oh, who am I kidding?




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